Last year around Christmas time arQAde had an awesome promotion in which they awarded hats for gravatars for completing basic tasks around the site. If you don't remember it, here is a link the promo from last year (and another!).
This year, SE is planning to run it for everyone because we all love hats, right? right?
But to get this awesome hat promotion we have to opt in. That means acting on this meta post, whether that's voting it up, answering in the affirmative, positive comments and/or just directing positive energy this direction.
I think this is a good chance at a bit of harmless fun, that could potentially help keep site traffic up through the northern hemisphere winter (when traffic usually dies down a bit for us).
HOWEVER: this promotion is optional for sites, and/or individual users. If the users of this site do not want this in general feel free to voice that opinion. We can opt out of the promotion. Individual users will be able to opt out as well (they will be provided with an "I hate Hats" link to opt out).
Again, please let us know what you think as this is your site not ours.
UPDATE: I sent off the email, making it official. We will be on the hat plan.